Renato Lopez Diaz Portfolio

Writing
Writing
Writing

Corporate Works and Social Media

Video and Photography Works

Gen Z and the Cultural Shift: What’s Changing and What’s Next?

How Gen Z is Redefining Culture, Connection, and Creativity in a Changing World

Discover key cultural shifts shaping Gen Z from the latest Gen Z-eitgeist Report. From shifting gender perspectives to a renewed love for nostalgic romance, explore how brands and creators can leverage these trends for meaningful engagement.

A Fresh Start: Embracing Growth, Gratitude, and Creativity in the New Year

Reflecting on the Past, Embracing the Present, and Creating a Better Future

As the holiday season ends, reflect on the lessons of the past year and embrace the new year with hope, gratitude, and creativity. Discover how challenges can lead to growth and how we all have something unique to give to the world.

The Marketing Sandwich: A Tasty (and fresh) Approach to Building a Winning Strategy

Layer by Layer: How to Build a Flavorful and Effective Marketing Strategy

Discover the 'Marketing Sandwich' approach to building a winning strategy. Learn how each layer—branding, audience insights, content, SEO, value proposition, social media, and analytics—adds flavor to your marketing efforts.